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You have worked so hard on getting all of your ducks in a row (logo, brand, website, marketing materials) now it is time to utilize the media to really bring all of your goals to fruition. Having press placement will automatically increase the perceived value of your business. This doesn’t mean that you have to spend thousands of dollars to advertise in every bridal magazine to be seen as valuable. Marketing your accomplishments by getting placement in print, tv, and online in all the places that are a best fit for you will enhance the overall image.
You might now be wondering how to even go about such a thing, here is a great tip: First and foremost all elements of your wedding business foundation must be synonymous with your brand message if you want the media to take you seriously. Once you are certain that it is, submit your work to get placed and leverage this placement by associating your brand with respected media outlets i.e.the Knot, Inside Weddings, Brides, Martha Stewart, Wedding Bee etc…
Here are a list of wedding industry greats who are attending Engage 09 with me this week in the Grand Cayman
I want to share with you some of their unique press pages. I love them!
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May You Be Inspired,
Tags: Media, PR tips, wedding PR, Wedding Public Relations
Leila, Thanks for sharing from these fab pros. I wish I could have been at engage09. It sounds like it was a wonderful experience for all! –allison
Leila, this is very useful information for wedding vendors. I’m checking out all your PR tips and they are very helpful!
You always have fabulous advice…thanks
Allison- aren’t these pros so fab? i love them. and I am so glad Kelvin and Nina enjoyed the tips!