Are we loving your logo? Is it strong? Does it make a statement about who you are? As mentioned in my post last week on branding, how you make your niche in the wedding industry is paramount to how you do business and to your success. If someone had to give their first impression about you after only seeing your company logo, how accurate do you think they would be? Your customers’ perceived value of your overall brand is what is ultimately going to drive their purchasing decisions. The logo you choose becomes an integral part to the foundation of your brand, so it’s important to ask yourself: Do you know what your logo says about you?
Since my last tip, I am sure you have all searched your souls, mirrors, and the web to really strip down to the nuts and bolts of what what your company is depicting to the wedding world. Now that you are armed with this invaluable information, it is time to zip it all up in a compressed little package: your logo. This will be smeared across your website, blog, business cards, marketing materials, contracts, press kit, in your email signature and hopefully on the pages of a glossy magazine or two, so it’s got to be remarkable. In the words of Seth Godin, “Remarkable doesn’t mean remarkable to you. It means remarkable to me. Am I going to make a remark about it? If not, then you’re average…” Therefore, your logo needs to communicate who you are, what you do, and portray that you are interesting and enticing enough to remember. It should be clean enough to read yet captivating enough that it lends to a second glance. Breaks my heart to see bad logos happen to good companies. If this strikes a cord with you, then do something about it! The longer your potential client isn’t impressed the less your marketing, PR, or sales efforts are going to result into booking business and increasing your bottom line.
Below are the before and after designs for the logo of my client Lucia|Paul Design (formally known as Exceptional Events). We decided a re-brand was in order: new name, new look, new target market and a new start! So out with the masculine and corporate look and in with the clean and modern, yet still feminine and soft. We call it our version of “Martha Stewart meets Design Within Reach”. I LOVE what we came up with! Stay tuned for more to come on the re-brand of Lucia|Paul Design. I know that their contributions to the world of wedding planning and design will be nothing short of remarkable.
LOGOS TO LOVE: