Is there anything sweeter than an evening with the girls spent catching up over sweets? We didn’t think so! The catalyst behind this plush and girly grown-up pajama party? That’s blogger Allison Murray, who was inspired to plan the ultimate retreat for her industry friends. And if hosting it at a castle wasn’t enough, she also recruited White Cat Weddings to make it beautiful! Scroll on to see this awesome evening full of floor pillows and milkshakes and total joy….
Allison says, The Joyful Influencer Castle Retreat was inspired by joy and purpose. In this creative and social world, joy is so frequently clouded by comparison, perfectionism, fear, and self- doubt. I realized I could create a space to challenge those daunting qualities, a retreat that embraced purpose, community, and joy! I wanted The Joyful Influencer packed with purpose and a side of relaxation. The chance to be stirred up and to sleep in, ya know? It’s a fine line, but I think we nailed it!
My vision was the ballroom slumber party, eclectic pajamas, flowers, a fire and cozy pillows sink into over conversation and endless sweets. The décor was light and dusty with delicate details like handmade paper welcome cards and flowing eucalyptus.
Designer, Shelby from White Cat Weddings, continues, “This event was unlike any other we’ve ever designed. From the beginning, Allison was clear about her vision and gave us complete creative freedom to bring the castle to life through lush florals and sweet details. the retreat was so uplifting and encouraging! influencers and bloggers from across the country came together and spent the weekend building community and uplifting one another.”