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Jan 20, 2014

Working Mom: Susan Petersen from Freshly Picked

Have you heard of the company Freshly Picked?  They have the cutest mocassin style shoes for kids that we can’t help but die a little over every time we see them on those chubby baby feet!  Susan Petersen is the Owner and CEO of Freshly Picked but is also a mom!  Since we know that in this day and age, many women choose to continue working even after kids, and we wanted to celebrate that!  Susan is our first Working Mom feature and we are always so inspired to see what she’s up to over at Freshly Picked.  Since 2009 they have been making quality, durable kids’ mocassins that even the celebs (or at least their littles) love!  Read on to find out how Susan balances being a mom to two while running a major company…

Company: Freshly Picked

Title: Owner and CEO

Location: Provo UT

Kids: Hattie, 7 and Gus, 4

Freshly Picked CEO/Owner Susan Petersen

What does a typical day in your position look like?

We are up early getting breakfast on the table, making sure that homework has been done, hair is combed and everyone is ready for school. My husband takes the kids to school and I go to the office to work. I work a ‘typical’ work day, and by typical, I mean that I try to keep it under 12 hours. Then I head home for dinner, stories and bed.

Freshly Picked moccasins // kids shoesFreshly Picked moccasins office // kids shoes

How do you balance being a working mom?

The secret to balance is realizing that, balance is bull—- (can I say that here?). There is literally no such thing as balance for a working mom. If you strive for balance you will fall short. What works for me is that I focus on my priorities and choices. I try to say ‘no’ more than I say ‘yes’. I don’t work weekends or nights anymore and I put my phone away when we’re at dinner or with the kids.

Freshly Picked moccasins office // kids shoes Freshly Picked moccasins office // kids shoes Freshly Picked moccasins // kids shoes

Has there ever been a breaking point when you didn’t think you could do both? What got you through?

A couple of times this year actually! I sat down with my husband and we worked out a schedule that works best for everyone. He only works 2 days a week for now. This won’t work for everyone, but it works for our situation.

Freshly Picked moccasins office // kids shoes Freshly Picked moccasins // kids shoes

What is your favorite part about your job?

Our customers.

What is your favorite part about being a mom?

Rediscovering the world from the perspective of my children, it’s amazing!

Susan Petersen, CEO/Owner of Freshly Picked Moccasins

What you wanted to be when you grew up: A business owner

Beauty secret: Lash extensions

Celebrity crush: Bill Murray

Secret talent: Cooking, don’t tell anyone, I hate to do it.

I can’t live without: my phone


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