Our Top Clean Makeup Products

Clean makeup is one of those trends we’re hoping never goes away, but there are SO many brands to choose from! We’ve got you covered – today on IBT we’re sharing our editor’s top clean makeup products. From base to bronzer to blush, we’ve pulled our favorites to give you a full face of makeup that looks AND feels good.


I swear by this ILIA Super Serum Skin Tint foundation. It has SPF 40 and has a nice dewy finish. It also has active skincare ingredients like hyaluronic acids for moisture and niacinamide for smoothing and evening texture and tone.


Add this Kosas Revealer Creamy & Brightening Concealer + Daytime Eye Cream to your cart ASAP! It’s a concealer, spot treatment, and eye cream all in one. We’re all about a good “two birds, one stone” makeup situation!


Trust me when I say the Westman Atelier Lit Up Glow Highlighter Stick is about to be a repeat purchase. I prefer my highlighters to add a subtle shimmer, rather than a real “sparkle”. This one is the perfect finish!


Personally, I prefer cream bronzers because I feel like I can really control the amount of product. This MERIT Bronze Balm Sheer Sculpting Bronzer is a new fave. It gives the perfect amount of color for that sun-kissed look we’re all aiming for.


Like I said, we love a multipurpose product. This MILK MAKEUP Lip + Cheek Cream Blush Stick is a must-have for a quick morning makeup routine. The shades are all truly great for every skin tone. The mango butter and apricot oil help hydrate your skin and blend the formula in seamlessly – yes please!


If you’ve spent 5 minutes on TikTok, browsing through clean makeup videos, chances are you’ve seen people talk about the ILIA Limitless Lash Lengthening Mascara. This one is a cult favorite for beauty content creators everywhere, and for good reason! I’ve repurchased this multiple times and while I’ve tried several other clean mascaras, I just keep coming back to this one.


Let’s be real: the only thing I care about when it comes to eyeliner is “is it smudge-proof?” The Kulfi Underlined Kajal Clean Waterproof Long-Wear Eyeliner is a winner! I love that they offer classic black and brown shades, along with a few colorful options for when I’m feeling bold.


I, and I cannot emphasize this enough, am a brow gel girl. If you’re anything like me, you want a brow gel that is volumizing, stays in place, and doesn’t get all over the place when you apply it. Check, check, and check! This Kosas Air Brow Tinted Clean Volumizing Eyebrow Gel rivals…you know…THAT brow gel that we all know and love.


I bought this Freck Beauty MAKEOUT CLUB Soft Blur Lipstick on a whim after a very convincing pitch from a saleswoman at my local Sephora. And I have to tell you, she was totally right. I’m convinced these colors would work on anyone, and also perfect for everyday wear.

Lip Gloss

Y’all, there’s a reason bareMinerals has been around a long time – they just know what they’re doing! Their Mineralist Lip Gloss Balm is one of my go-to to clean makeup products stashed in my purse for touch-ups while I’m out and about. It’s super hydrating, vegan (!), and, perhaps most importantly, is NOT sticky. I’d call that a win!

With Valentine’s day around the corner, be sure to check out our blog post for a bright red Valentine’s day make up tutorial!