Fashion  /  

Jul 08, 2014

Fashion for Those Hot Summer Days from Avenle

 All these summer lookbooks make us want to adventure all over with a suitcase full of stylish outfits that are fun, flowy, and beat the heat! Avenle‘s Endless Summer lookbook is packed with just that! Their pieces are bright and feminine, and on trend yet vintage inspired! Shop their (and our!) summer fashion picks and look fabulous on all your vacations– or stay-cations ;)!  But don’t forget to pack your Downey Wrinkle Release to combat those pesky suitcase wrinkles!

Endless Summer, our 2014 summer lookbook was inspired by the classic American summer and friendship. We wanted to share a story of four close friends, enjoying a long summer day. Lemonade in the morning, a road trip, time on a boat, then ending the day at the beach at sunset.

What we love most about the Lookbook is it really showcases the unique style of each girl, all while maintaining the Avenle aesthetic of modern, feminine, and vintage inspired style.  We were super fortunate to have such a wonderful group of up and coming artists and models.

A really funny story, the vintage Mercury Comet is actually one of our friend’s. He had to teach a model, Veronica Rose, who is pictured driving the car, how to drive the car that day! She had never driven a manual transmission before. We actually took a vote amongst of the models and she was the only one willing to volunteer.

The entire Lookbook was shot in our little Northern California hometown of Benicia. It is a really special place. The town has a rich history and is full of hidden beaches and old historical buildings.

At Avenle we are inspired by rustic beauty, vintage silhouettes, and classic femininity. Naturally, the looks that we love the most are those featuring midi skirts and bits of girly charm. These looks are just a few of our favorites.

Avenle Summer LookbookAvenle Summer Lookbook

Tie Dye BlouseSherbert Midi Skirtshoes: similar

Avenle Summer Lookbook

Kimono, Slip Dress, Blousesunglasses: similar

Avenle Summer Lookbook

Tank, wide leg pants, lace shorts, fringe sandals: similar, pink satchel (we’re also big fans of this one!), sun hat

Avenle Summer LookbookAvenle Summer Lookbook

Blousefloral midi skirt (another fave here!), strappy sandals: similar

Avenle Summer Lookbook

Crop top, chiffon maxistriped tote, poncho, geo jumpsuit

Avenle Summer LookbookAvenle Summer LookbookAvenle Summer Lookbook

Chambray blouseskirt: similar

Avenle Summer Lookbook

Maxithis cobalt color is perfect for summer!

Avenle Summer Lookbook

1. 2. 3. 4.

Avenle Summer Lookbook

Hair & Makeup Artists: Lip Service ArtistsEmma Loyola – FSHN Magazine
Photography: Primary – Meo BaakliniAssociate – Kailani Andrade
Videography: Chris Milani/Once More Productions
Set Design: Rachel Dagdagan
Assistants: Daniel DearcoJordan Stewart

 

  • Claire Harvey

    I NEED that last hat! Love all the fun colors and cute sunglasses!

  • Dani

    love all those little white dresses! super cute!

  • Caitlyn

    That blue maxi dress is really cute

  • Fabiola Magdaleno

    I cannot decide which outfit is my favorite they are all so cute!

  • Jamie

    Shopping time!!

  • Lip Service Artists

    So excited to be featured on this! I had such a great time doing hair and makeup for this collaboration! Thank you! Thank you!!

  • Meagan Bingham

    I want allllllllll of these clothes ASAP!

  • Alice

    These looks are amazing!!

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