On June 28, 2011 I have been asked to speak in Sydney, Australia to teach how to enhance marketing efforts to vendors, media and brides. We’ve received an overwhelming response and the Aussie market has taught me already how much you have to be open to change in order to evolve and achieve success! Just because you have been doing this for 5 or 15 years doesn’t mean you don’t need a new website or a new way to network yourselves. You need to be Open to change. We all need to stay relevant now a days. What are you doing to accomplish that? Get out of your home office or studio and talk to people, see who you can help and co-promote with. How are you presenting yourselves to potential clients and people you may work with?

I’ve come across many self proclaimed experts/vendors who admittedly will tell me they don’t need help or change they just need press. I think to myself- really? People come to me all the time wanting a  “PR person” to help them. BUT in fact that is the last thing they need. They need to be honest with themselves that their website and their branding materials are not up to par. Often times I have to tell my new inquires that they don’t need me to help them with press but they need to get a new look. Some people don’t like hearing that- guess what? you cant be the best, work with the best and be recognized as the best if you keep the attitude that you don’t need change. I see it everyday in this business. How are we going to better ourselves as an industry if we keep that attitude and aren’t open?

I am especially inspired by people who come to me and they know their craft and know even more that they need help marketing it. These are the people I am humbled by and LOVE to work with.  I truly believe in transitions and evolving so much that I hire the best to help me too. We all need the catalyst to be our best selves. This is the time to make a shift and be the best you! I know many of my past coaching clients are out there and are reading this- let our readers know how you have been affected by encouragement and change. Get moving on your change today and remember you can’t always do it yourself. Find a professional who can help you make the shift you need and take your business to the next level! We all need the encouragement and the right mentor to assist us in getting there.

Photo by Elizabeth Messina

May you be inspired,

Leila