PR Tips 101: It’s Quality not Quantity

In the business world it’s easy to get caught up with numbers – how many clients do I have booked so far for this year? How do I get more? But what truly matters more, the quantity of clients or the quality of the client? When booking clients we should all evaluate whether or not [...]

PR Tips 101: Our Greatest Fear Lies in the Anticipation

“Our worst misfortunes never happen, and most miseries lie in anticipation.” – Honore de Balzac We all have pessimistic tendencies, and there are times we convince ourselves the worst scenario is our reality. But how often is that truly the case? We get ourselves all worked up, stressed and scared about something that potentially will [...]

PR Tips 101: How are you earning your stripes?

  Yesterday we were inspired by stripes! Today we are asking you “how do you earn your stripes?” Have you ever been emailed: “I’d love to grab a coffee with you and get to know you and your business more?”.  Actually what some mean to say is…  Can I ask you everything about what you [...]

PR Tips 101: The Grass is Always Greener

It seems it’s human nature to want something someone else has, but when we do that it’s easy to forget all that we have. Sometimes the product of all our hard work goes unnoticed; we’re so involved with our businesses we forget to appreciate our accomplishments. I was talking with my husband recently and brought [...]

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