PR Tips 101: Staying relevant in the wedding industry Part II
And we’re back! Today I’m addressing specifics from my last tip I wrote about regarding Staying Relevant. Today is all about the “how”. Aside from understanding the principles of why you won’t stay relevant in the last post, here are a few ways I’d suggest on how to stay in the loop.
Don’t discount the power of attending industry events. Make the effort to go during the week and travel for the right conference or function. Don’t get lazy and don’t have the attitude “I have been to so many of those, I don’t have to go to anymore”. Keep that up and the new kids on the block could become more relevant than you. They are excited to get out there and meet people and will make it a point to be at every magazine event, industry party, or conference they can attend. I can’t tell you how many times vendors have told me “they don’t go to those things”. Guess what? You should start. I’ve been going to those things for many years and continue to go. Be approachable! A simple smile and hello can go a long way. Engage others in conversation really maximize your efforts to showcase your personality.
2) Social Media.
Do you use Facebook and Twitter? This response is not a good one, “well I Facebook but i don’t like twitter. I don’t get it because it’s not going to get me brides just vendors. I don’t need vendors, I need brides.” In my opinion that’s not true at all. Be open to change and learning why this is going to help you stay relevant (if you know how to use it). Some of you use it to blast information out 25 times a day or use shorthand so much we don’t even know what you’re saying. Use language that accurately reflects your brand so that your message and voice stays relevant and true to you!
Are you shiny and new? or have you had the same one for so long that its no longer iconic, more just boring and irrelevant. What you invested into a logo, website, and brand message 10 years ago probably isn’t going to work now. Be sure that your brand is a true reflection of the bride you are looking to attract. A stale website and logo may not reflect who you are and may even turn off vendors looking to refer you.
Do it yourself or get help- whatever works for you, but DO IT! Be consistent with your features online, in print, and maybe a little TV here or there. You’re only has relevant as your last feature so if that was last year, its time to step it up again. Its a new slew of brides and vendors this year so show them what you’re up to now.
How are you staying relevant?