Etsy made dreams come true for these two! The adorable duo, and married couple, Jenny & Charles, combined businesses to created the amazing custom gifting & wedding boutique Happily Ever Etched! They do everything from laser cut signs to etched “Will you be my bridesmaid” glasses, and also carry the cutest home, wedding, and office accessories in their shop where you’re sure to find something for everyone! We’re touring the storefront and back offices of Jenny & Charles’ dream studio and learning about the ins and outs of their booming creative business! SoCal living? You should definitely pay a visit to the Happily Ever Etched gifting boutique at their Orange County location! (We want every mug on that “But First, Coffee” wall!)
These custom etched glasses are the perfect bridal party gifts!
Tell us more about how Happily Ever Etched and how you decided to start your own business, did you always know you wanted to do something creative?
Happily Ever Etched is 1 part custom etching and laser cutting experts and 1 part ultimate gift boutique!
We want to inspire individuals to give gifts with meaning– Starting with a bright and fun space then adding all the right elements in between! We have carefully curated everything from stationery, home decor, stylish office accents, baby & doggy accessories, wedding decor & gifts, natural beauty products, bar ware and more!
After meeting spontaneously through mutual friends in 2010, we quickly saw that we shared the same passions, creative vibes and an entrepreneurial mindset. At the time, Charles was running a small family owned business that carried upscale gift & decor items, while I was studying Visual Communications– We saw the opportunity to combine our forces and instantly become a driven duo of talents. We started offering engraving services within Charles’ shop as an add on option for customers to give an extra special touch by personalizing them! We offered modern designs to be engraved onto well known designer products and quickly saw a growth of interest. We had always thought it would be so great to offer our products and services online for people all over the world to find and shop via the Internet.
In 2012, while I was in school completing my Bachelor’s degree – one of the assignments for a Marketing class was to help a local small business improve their marketing practices. Going with the obvious choice, I chose my own business to be the focus of this project. With two classmates, we came up with an idea to list our products and engraving service online. The goal was to bring exposure to the store by creating an online presence. With a little research, we came across a marketplace called Etsy! Knowing very little about the site at the time, we decided to give it a try. Came up with a name, listed few of our best selling products, started social media accounts for the new online shop and waited for our first sale.
From the beginning of our journey, one constant is our passion. We have seen such growth from this little shop that came to light thanks to a school project! Our passion is what keeps us going and growing. We balance each other quite perfectly when it comes to running the business. Charles is great at managing finances, keeping all the behind the scenes functions organized and is very handy! While I am the creative dreaming up all the ideas and setting the scene! From doing all the work ourselves, we now have five employees an engraving product line of nearly 400 different variations, expanded into a laser cutting line, implemented a wholesale program, plus a brick and mortar shop!
We're sure you get a lot of requests for custom projects - any ultra creative sayings you'll always remember?
So hard to choose one! All of our orders are unique in different ways. We just love that with each order, we are making a moment that much more memorable with our products. We love to challenge ourselves and push boundaries for what we can do— it is always a fulfilling feeling to have created something one of a kind.
You have such a unique & fun workspace! What’s your favorite part of Happily Ever Etched?
We enjoy being able to provide clients with something special to commemorate their special occasion or event. Whether it’s purchased by them or received as a gift, it’s a special and thoughtful gift made especially for them. Not only are our clients amazing but we also love to be apart of such a thriving and beautiful industry! We have made so many great partnerships, friends, and worked on collaborations with vendors who are so generous and talented!
What’s the hardest part about owning your own business?
It can definitely be overwhelming as it is such a huge responsibility! It’s easy to get sucked in to feeling like you always need to be working, busy, doing something, or that you are not doing enough. As the owners of a small business, we completely dedicate our life to our business and finding the balance between work and a personal/social life can be a struggle. We’ve had to schedule “me” and “us” time to make it work and remind ourselves to make dates with friends! It’s a completely rewarding feeling to have a succeeding business so we just take it one day at a time!
What business advise would you give to entrepreneurs like yourself attempting to start their own company?
If it’s something you’re absolutely passionate about— just go for it! We’re believers that anything can be done if you want it enough. Passion and drive will take you a long way. Just follow your gut and be prepared to take risks, accept that some things may not work out the first time but learn from those mistakes and keep on going! Onward and Upward!
What gets you going on a Monday morning?:
What you wanted to be when you grew up::