PR Tip 101: As Business Owners We Need Tough Skin
I love having my own business! I have the freedom to take on what clients I want, set my own office hours and work schedule, and if I want to take my office girls out for happy hour after a full day, I can do it! It’s great to be fulfilling my dream of helping others everyday and doing what I love for a living. But with all that said, being a business owner is tremendously difficult at times. In the past few weeks I’ve had to remind myself time after time that having your own company is not for the weary or weak. You have to have tough skin.When people don’t like your work or product or demean what you do it’s incredibly easy to take it personal as your work is a reflection of who you are. Sometimes it’s very hurtful and can discourage growing and expanding your business. In those moments we have to remember all the clients who have invested in our businesses, they see value in what we do and they’re the ones who matter. Same goes for other vendors who have invested through collaborations or referrals – if people who we work with on a consistent basis value all we have to offer then we should focus our efforts on doing a great job. There are always going to be copycats, critics, negativity and people who are jealous and want to stand in our way, so it’s important for us to brush our shoulders off and push forward. If we break every time someone tears us down we’re letting them win; instead we need to continue on with dignity and class.
This is something I struggle with as a business owner, to not take it personal when someone does something to hinder my business or someone that I’ve worked with has clearly done something intentional to hurt me. I’m human, I hurt too. Sometimes it’s very discouraging, but I constantly have to remind myself to make better choices, work with better people and surround myself with good things that will support me as a person and as a business owner.
As the owner you have to make all the decisions, you have to have all the answers and if something goes wrong it’s up to you to handle it. I’m sure that many of you fellow business owners have had to bear that burden. When you’re feeling down and disheartened, work is exhausting and emotionally draining remember that the only way to stay sane and successful is to toughen up and brush off the opinions of those who don’t matter.
Image by Leo Patrone