Small business owners wear a lot of hats – sales, marketing, HR, customer service, business development, accounting, and so on. So, we totally get that most days Social Media Manager is not priority #1. However, in this digital-driven world, not having a presence or not being able to maintain a consistent presence can do a lot of harm. Social media platforms account for 50% of all time spent online and 75% of consumers rely on social media to make purchasing decisions. Bottom line – whether you’re selling a product or services, social media is a must. So how do you know when you need to bring on help? How do you know if your efforts are too little? Here are 6 signs it may be time to bring on someone to help manage your social –
1. You don’t post consistently
At the very least your brand should have a daily presence on social media. That means not only posting new content daily, but also engaging on the platform. And with the ever-changing algorithm updates, multiple posts a day are often needed to help boost your growth and engagement.
2. Your content primarily consists of other people’s work
If the majority of your posts on Instagram are “re-grams”, then it may be time to seek professional help creating and managing content for your brand. Re-grams consist of reposting someone else’s photo, caption, meme, etc. While this is ok from time to time, the majority of your feed and content should be unique to your brand.
3. You don’t engage
The first word in social media is… social. That means engaging and interacting with other people! If the majority of your time spent on Instagram or Facebook is one-sided, you’re not using these platforms to your advantage. If you can’t find the time to like and comment with other users and on hashtags, it’s time to bring in back up.
4. Your post regularly but your following isn’t growing
A lot of users simply think posting every day is all it takes to build and grow an engaged audience. However, there is a lot more that goes into it! Your content needs to be dynamic, you should be implementing strategies to increase engagement, the engagement needs to be there and your voice should set you apart from other users. If your number of followers isn’t increasing, chances are you’re missing the mark in one of these areas. It’s time to re-evaluate your overall strategy, and potentially invest in putting some marketing dollars behind boosted posts.
5. Writing captions, selecting photos and posting overwhelms you and causes stress
Talking about and promoting your work/product/service on a daily basis can quickly turn into a stressful and uncomfortable task. If it takes you hours to pick photos, edit them and write your captions and you still don’t love the final product – it’s time to hand the reins over to someone else. It can be awkward to talk about yourself daily – letting someone else craft the messaging may, in the end, help it sound more natural and organic.
6. New to the industry
If you’re a brand new business or are just expanding into a new market, bringing on a professional to kick start your social efforts is the way to go. Hire an agency well-versed in that market – they’ll know which brands and influencers you should be engaging with, what kind of content performs best with the audience you’re looking to reach and what realistic expectations for growth are.
Ready for the next step? Contact Be Inspired PR for their social media management services!