Comments on: PR Tips 101: What are your Marketing Materials saying about you?

By: Jordan

Jordan — Tue, 16 Jun 2009 17:01:54 +0000

This is so crucial, your brand should be reflected in all aspects of your business. Great post, Leila!

By: Dawn ~ Bees Knees Parties

Dawn ~ Bees Knees Parties — Tue, 16 Jun 2009 13:09:46 +0000

I am actually at this point in the “brand building” for my upcoming children’s event planning business. Thank you for the inspiring ideas!

By: Kelly Oshiro

Kelly Oshiro — Mon, 15 Jun 2009 20:39:44 +0000

Yep, it took me well over a year to finally come up with a design I was happy with for my brochure. I ended up with letterpress, a beautiful gray book cloth, an accordion fold, a belly band, which all sits in a small box. Its good to have a friend who’s a book artist!

By: Daniela - Bella Signature

Daniela - Bella Signature — Mon, 15 Jun 2009 17:31:27 +0000

Such a great point! I have been struggling for years on this issue – how many resources to spend on this, wondering if it’s just because I want it to look pretty, or because it has additional returns – your post makes me feel like I need to take that last step! Years ago, at one of the first bridal shows I ever did, I had a stunning booth, dripping with flowers, but had black and white trifold brochures. No joke. Bless the woman who cam up to me and said “your design work is so stunning – why do your marketing materials not reflect this? They are horrible!” That was my first clue, and since then I’ve always had a gorgeous brochure, branded business cards and nice portfolio. But I still lack personalized stationery, envelopes, etc – whenever I have to send something out, it’s just a plain envelope, and it bothers me everytime – but I feel I don’t want to spend resources on ‘fluff’. Well, I think you’re right, it’s not fluff, and very important – so it’s about time I brand everything else and go for it – thanks Leila!